The MSFW 2012 iPhone app, developed by Outware for the City of Melbourne, makes it easy for fashion-followers to find all the items they love from the runway to the racks of local retailers. Providing the missing link between designers and consumers, the app enables users to see the collections, look up their favourite pieces, and immediately find out key information such as retail price and where/how they can make a purchase.
Providing a fully integrated experience, the MSFW app also keeps users connected with the event through Facebook, Twitter and Instagram and YouTube, and provides access to all the MSFW program information. Users can ear-mark their ‘favourite’ events, add to their calendars, purchase tickets, invite their friends, and stay firmly in the Melbourne Spring Fashion Week loop at all times.
Features of the app include:
- Look up Collections
- Locate your favourite pieces and find out where to buy them
- Connect through Facebook, Twitter and Instagram and youTube
- Buy Tickets
- Check the program and add events straight to your calendar