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dynamic design

Every user is different. Why offer them all the same design?

Amigos UX designers!

Imagine a day when we are able to craft app experiences that adapt to each user and their behaviour, on the go… that day is not too far away!

Yes, you read that right. One version of the app,


Estimation ambiguity


For Project Managers, estimation is a necessity, whether we like it or not. Often we need to estimate with little or no information, and this ambiguity can make it challenging to estimate accurately. The variability of an estimate is highly correlated to ambiguity. The higher the ambiguity, the higher the variability, and vice versa.